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When I Shop Founders Suzanne Barker & Max Loddo
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What we stand for

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We built the When I Shop Brand Finder to showcase eCommerce brands and their unique stories and to help you find them in one convenient place.

We stand to challenge traditional product-first shopping for one that is mission-driven, informed, and intentional.

We hope that When I Shop becomes the tool that you and your friends turn to, to discover and connect with brands that better, more intentionally, align with who you are and what you stand for.

We invite you to share When I Shop’s mission with those around you.

Suzanne Barker & Max Loddo
Co-Founders
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Align with brands that support your values and your identity

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We designed the Brand Finder to help you become better informed about the brands you already support and give you the tools to find new brands that align with who you are and what you believe in.

Here are just some of the ways that we highlight brands, their stories, and celebrate how they work. Explore the Brand Finder to discover more.

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SPECIALTY
We tag brands with concentrated expertise. They may have expert craftsmanship working with materials like leather or denim or create products in specific niches like activewear or knitwear.

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MADE IN
Know where brands are making their product. We advocate full transparency around the country of manufacture so consumers can make informed purchasing decisions.

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STYLE
We help consumers find brands that align with their style and the occasion they are buying for. Navigate across the brand directory by honing in on statement style dresses or casual style for weekend lounging.

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BODY FIT
It's always a challenge to find brands that support and celebrate your shape. We make it easy to find brands that are size-inclusive by tagging them with plus-size, petite, and maternity.

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LUXURY
Price point is everything when making a purchase. We help consumers navigate relevant brands by tagging exclusive designers with the luxury label.

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CONSTRUCTION
We highlight brands working towards more sustainable and ethical manufacturing. We tag brands using recycled materials and those supporting talented artisans with handmade skills.


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Let's connect

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Thanks for visiting. We welcome you to share your experience using the Brand Finder with us. We read every message because it helps us make the tool even better for you.

If you are a brand and would like to be included in our Brand Finder tool, please get in touch. We look forward to collaborating.

Please email me, Suzanne, When I Shop’s co-founder, at suzanne@whenishop.com.