What we stand for
We stand to challenge traditional product-first shopping for one that is mission-driven, informed, and intentional.
We hope that When I Shop becomes the tool that you and your friends turn to, to discover and connect with brands that better, more intentionally, align with who you are and what you stand for.
We invite you to share When I Shop’s mission with those around you.
Suzanne Barker & Max Loddo
Align with brands that support your values and your identity
Here are just some of the ways that we highlight brands, their stories, and celebrate how they work. Explore the Brand Finder to discover more.
We tag brands with concentrated expertise. They may have expert craftsmanship working with materials like leather or denim or create products in specific niches like activewear or knitwear.
Know where brands are making their product. We advocate full transparency around the country of manufacture so consumers can make informed purchasing decisions.
We help consumers find brands that align with their style and the occasion they are buying for. Navigate across the brand directory by honing in on statement style dresses or casual style for weekend lounging.
It's always a challenge to find brands that support and celebrate your shape. We make it easy to find brands that are size-inclusive by tagging them with plus-size, petite, and maternity.
Price point is everything when making a purchase. We help consumers navigate relevant brands by tagging exclusive designers with the luxury label.
We highlight brands working towards more sustainable and ethical manufacturing. We tag brands using recycled materials and those supporting talented artisans with handmade skills.
If you are a brand and would like to be included in our Brand Finder tool, please get in touch. We look forward to collaborating.
Please email me, Suzanne, When I Shop’s co-founder, at email@example.com.